Get in Disneyland for free on your birthday.
September 18th, 2008, 11:03 am · 8 Comments · posted by Adam Townsend
If you've got a birthday next year, you can get into Disneyland or Disney's California Adventure for free.
Starting Jan. 1, the two theme parks will let you in free to one of them on your birthday.
If you already have a multi-day ticket or annual pass, you can choose an "alternate birthday treat," like a gift card, a ticket for another day or Fast passes for the rest of your group – up to six people.
The gift will be worth the value of a day pass to one park.
"This is your birthday – come on in," Walt Disney Parks and Resorts Chairman Jay Rasulo said in a Thursday telephone interview.
Regular admission into Disneyland is $69 for adults, and $59 for those ages 3-9; under age three is free.
The Disneyland and Disney World resorts are starting a new promotion to take advantage of the current tourism trend: celebration vacations.
According to industry research firm Ypartnership, more and more people are taking vacations to celebrate some life event, like a birthday, a reunion, a honeymoon or a retirement – so-called "milestone" vacations.
"People tend to plan more intensely and further in advance for certain vacations," Rasulo said. "Historically, most of our celebrations have focused on Disney milestones. This is a celebration that focuses on milestones in our guests' lives."
Disney has used that research to organize its promotional strategy — the resorts next year will institute Web programs that let park partiers order ahead cakes, flowers, restaurant table service, tea parties with characters and other special services.
To avoid delays at the park, officials suggest pre-registering for the free tickets at www.disneyparks.com. To get the free passes, park-goers must show a valid ID for adults or notarized birth certificates for children.
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